Maintaining Real Estate

I must admit, when I first started out…websites were all the hype. I’m not so sure anymore. Or at least…they feel like more a pain at times then they are a good thing. But…at the same time, I hear what all the gurus out there are saying and to some extend, agree with them. YOU HAVE TO MAINTAIN your OWN REAL ESTATE!

Sure, social media is great. I personally use these Fab Five:
Pinterest | Instagram | Twitter | Tumblr | Facebook

And I guess I’m naming them in sequence to my preference. Yes…Facebook is the last. Its not because its least important or that I use it less, its just that its the modern day Zombie Lord and we’re all certainly infected. If there are still folks who wonder what its would be like if zombies were amongst us today, I’d say they were unfortunately blind! We are ALL zombies! To our tablets, smart phones, gadgets..bla bla bla and the biggest Zombie Lord is FACEBOOK! Wow.

So anyways…its fine. Could try to deny and avoid it, but trust me, sooner or later, you WILL find yourself having to sign up. And it’s ok. Just give in to it. As for the ole website. It’s great to have it..but updating, upgrading, fees, renewals…etc…seems a little tedious to young/new/low cost start ups. I’m not sure how this will change in the future and I hope it does, because it is good to ensure your audience follows you out of the social media realm, in case you find more rules & regulations being changed on these platforms, not to your liking/benefit – which they constantly do.

Its good to know you can hold your own. No, you don’t have to take on Facebook. Its not necessary. You don’t want to do that. Its just that, it would be good to have your audience reach you other than via social media sites. Many claim to want people to use their websites yet only update or interact via social media. Difficult position to be in and I myself find that happening here. But, we are taking steps to improve things. Bit by bit, step by step.

Getting there folks! Once again, watch this space.

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Whats’ up folks?!

Recap time – remember the F-Factor? No? That all incorporated social media way of ‘word of mouth’’s got 5 elements to it, one of which we covered yesterday; F-Discovery. Today, it’s F-Rated. (who comes up with these terms anyways?)

F-Rated – so what’s this all about? It’s close to what F-Discovery was about – discovering the trends your friends or online community keeps. F-Rated covers more into the various recommendations and reviews readily available online, either through your immediate circle or the ones beyond that.

Sites like Trip Advisor, Bing, Amazon and GoodReads are just a few that recommend a place, a book, a purchase…etc. These sites and the ones alike, allow for your membership, your details, your input in order to keep their site relevant. Besides the core team trying to keep up with the times and be innovative, many a time you find yourself on their workforce but not on their payroll. You willingly indulge this, as you either want your thoughts, reviews and opinions to be heard or you want to benefit from the reviews from others. Sometimes, you want to just belong to a community.

This may sound ‘funny’, but understanding the human psyche and its need, its strong strong need to belong to a group and contribute helps sites like these thrive and not run out of business. You, your thoughts, your trends are the new black, and they want the world to know it.

Again, individually, this works directly to your benefit whether you can resist or give in to the need to contribute. However as a corporation, or marketing ‘expert’, you once again, have at your fingertips, a pool of statistics to play with. Remember – knowledge is key here. You get to understand where the demographics lie in cleverly written thrillers like the Jack Reacher series of novels by Lee Child and perhaps highlight these books when you have a roadshow at more ‘male-centric’ institutions or highlight ‘chick-lits’ when visiting female-centric communities. I am of course totally generalising here, but for the sake of an example, you should get the drift.

The information is raw and not 100% proven, and probably more generalising than not, but at the same time, you see a trend, it opens up possibilities for short-term if not long-term marketing strategies, and lets all be honest, in the current state, we welcome any form of help that can enhance sales!

So there you go, the F-Rated element out of having the F-Factor – dissected our way, for you.

© Copyright 2013 vivi[d]sgn

Fab Five No. 1

Said we’d be back – so here we are!

Last time we spoke – did we speak? We talked about the F-Factor! To recap – the F-Factor is a more high-tech version of being in touch with what’s happening out there – mainly on the internet and using this information to market your products..aka ‘the word-of-mouth’! And, the F-Factor has 5 elements to it!

So which one is the 1st one? Robbie? Mark? Gary? Jason? or the other one….oh yeah, Howard! (for those of you below 30, I am referencing Take That – THE BEST BOY BAND after The Beatles – I expect hate mail after this)

Right, it’s something called F-Discovery! What the..?!

Simply put, it’s sort of a convoluted online method of ‘keeping up with the Joneses – or for the sake of this day and age; ‘Keeping Up with the Kardashians’! Though, I truly don’t want to.

It’s the act of checking out whatever your peers, friends you admire, cool peeps, celebs, socialites or heroes are doing, using, wearing, experiencing, purchasing and copying exactly what they do! Nice!

Now, stepping back a bit – it’s not just those you put on a pedestal…the world has created tonnes of apps now that allows for you and me to stalk our ‘favourite’ people or even generally know where our friends are almost all the time. Of course this is a two way process, you need to have participating friends who love updating their status, location, likes, dislikes, thoughts, etc…ALL THE FREAKIN TIME – then, you too, will have the power of the F-Discovery Factor!

So how do you monitor?

As an individual – you happily surf these social media sites on a daily basis and check out what your friends are doing, find something you fancy and hop on the band wagon. Purchase what they just got, like what they just liked, watch what they’ve just watched and subliminally take in the marketing message. Note of caution: you too are doing this for others.

As a marketer – you plant fantabulous deals out there – based on your high-tech research (asking your hip 19 year old niece what’s ‘in’ at the moment), purchase some online ads OR pay attention to the TAGs and ‘spiders’ out there – basically what’s trending and go with that stream.

Knowledge is key of course. Taking this seriously, you should put in more effort to understand the market – YOUR target market – the latest trends and then make a calculated decision of where and how to put your digital money on A&P – as well as investing on an online team or personnel to keep presence on social media channels that suit you and your business. The list is endless, so there’s no shortage in getting connected, its up to you to use what’s there.

Get cracking! 

© Copyright 2013 vivi[d]sgn


What the Fuck is the F-Factor?!




Did I just swear on cyber space? On a ‘corporate company’ blog/website? Yes, get over it…I wouldn’t go as far as to call it a ‘corporate company’ though!

So, F-Factor ….WHAAAT? Is that? I’ve recently come across this latest coined word on a number of write ups, blogs and websites. Intriguing. And I wonder, will we have gone through the whole alphabet by the time I knock off? I’m in 2 minds about having to live through that one.

F-Factor has about ‘5 factors’ to it. Is that why it starts with the F? Who knows. Who cares? Stop being a nerd and let it go! So these five factors include:

1. F-Discovery

2. F-Rated

3. F-Feedback

4. F-Together

5. F-Me

What it really seems to be is, a glorified version of ‘word of mouth marketing’ but mostly based on social media features. It’s interesting enough that I think serious marketers, researches and trend setters should take heed, start learning about it more and see how this can be ‘used’ not ‘manipulated’ in getting their word out, gaining trust and eventually making the sale.

I’ll be digging in deeper on these Fab Five Factors in the next…5 days I guess, seems appropriate enough…so…check back in.


© Copyright 2013 vivi[d]sgn