Since we’re talking about social media platforms, people seem to like doing things together. Tagging, sharing. These acts seem to know no bounds. For the ever popular Facebook – restrictions seem to come and go and is ever changing, that no one can really keep up – and people continue to annoy each other with unwanted tags, forcing the latter with no choice but to digitally share the experience or thought you just had despite it being daft or prolific.
It is human nature that we want to do things TOGETHER, which is ironically the next part of the F-Factor – the F-Together!
F-Factor works this way. Corporations, product produces and service providers very often offer great deals targeted to groups. This is a win-win, as the seller gets a bulk of sales immediately and the buyer gets a good deal, very often shared amongst friends.
There are things like Group Gifts, where friends can pool together and divide the cost of a gift, or Disney’s Tickets Together encourage groups of friends to purchase movie tickets via Facebook, highlight details of the screening on their personal social media page and invite friends to buy these tickets as well. What’s not to like?
In all honesty, this seems to be the best marketing gimmick for a long time. Bulk purchases, good discounts, free word of mouth marketing within peers! It seems fail proof, until of course, there are complaints to the product and/or service after which, we have a major problem. As this very word-of-mouth can also turn against you, your product, your marketing plan and your brand! Then, it will take a lot of hard work to build up your credibility in the market again, but hey, high risks calls for high yields!
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