Said we’d be back – so here we are!
Last time we spoke – did we speak? We talked about the F-Factor! To recap – the F-Factor is a more high-tech version of being in touch with what’s happening out there – mainly on the internet and using this information to market your products..aka ‘the word-of-mouth’! And, the F-Factor has 5 elements to it!
So which one is the 1st one? Robbie? Mark? Gary? Jason? or the other one….oh yeah, Howard! (for those of you below 30, I am referencing Take That – THE BEST BOY BAND after The Beatles – I expect hate mail after this)
Right, it’s something called F-Discovery! What the..?!
Simply put, it’s sort of a convoluted online method of ‘keeping up with the Joneses – or for the sake of this day and age; ‘Keeping Up with the Kardashians’! Though, I truly don’t want to.
It’s the act of checking out whatever your peers, friends you admire, cool peeps, celebs, socialites or heroes are doing, using, wearing, experiencing, purchasing and copying exactly what they do! Nice!
Now, stepping back a bit – it’s not just those you put on a pedestal…the world has created tonnes of apps now that allows for you and me to stalk our ‘favourite’ people or even generally know where our friends are almost all the time. Of course this is a two way process, you need to have participating friends who love updating their status, location, likes, dislikes, thoughts, etc…ALL THE FREAKIN TIME – then, you too, will have the power of the F-Discovery Factor!
So how do you monitor?
As an individual – you happily surf these social media sites on a daily basis and check out what your friends are doing, find something you fancy and hop on the band wagon. Purchase what they just got, like what they just liked, watch what they’ve just watched and subliminally take in the marketing message. Note of caution: you too are doing this for others.
As a marketer – you plant fantabulous deals out there – based on your high-tech research (asking your hip 19 year old niece what’s ‘in’ at the moment), purchase some online ads OR pay attention to the TAGs and ‘spiders’ out there – basically what’s trending and go with that stream.
Knowledge is key of course. Taking this seriously, you should put in more effort to understand the market – YOUR target market – the latest trends and then make a calculated decision of where and how to put your digital money on A&P – as well as investing on an online team or personnel to keep presence on social media channels that suit you and your business. The list is endless, so there’s no shortage in getting connected, its up to you to use what’s there.
© Copyright 2013 vivi[d]sgn